Marketing Iran: It's Time

◢ Iran suffers from a negative reputation worldwide, which does not match the domestic reality. 

 Companies must master skills of marketing and communications to offer new perspecitves on the country and what it can offer.

Investing in Iran: A Reality Check

◢ The Iran economic opportunity has been the source of great excitement, and the market is being touted as some kind of “dream land.”

 But expectations are beginning to outpace reality and a more sober assessment ofthe reforms necessary to make Iran a winning market is needed.